creative producing & arts marketing
Hi! I'm a creative producer and marketer with over a decade of experience of working in the arts.
I'm passionate about bringing ideas to life. To explore how a creative spark can grow, develop into a project, be financed, and inspire others. And to find audiences for it.
My background is in music and I'm interested in interdisciplinary and cross-artform work – especially projects that connect art, activism and social justice.
Got an idea? Get in touch.
creative producing
production & project management
tour management
consulting
arts marketing & audience development
audience experience design
creative producing
production & project management
tour management
consulting
arts marketing & audience development
audience experience design
creative producing
production & project management
tour management
consulting
arts marketing & audience development
audience experience design
We can work together in:
English | Deutsch | Français
I am based in Montréal and work internationally.
Breaching social isolation through improv comedy
The UK’s largest family arts and culture conference
Award-winning theatrical podcast
Virtual Conference, Research Comms & Film
Virtual Launch Event and Web Series
Digital Literacy Project
Music In A Different Time And Place
European Music Compilations
Large Ensemble
Ethical Vinyl Subscription
Creative Development Project
Festivals 2014-18
Festivals 2016-17
Artist Management
MA Distinction Music Industry Management & Artist Development
London College of Music, University of West London, UK
Thesis: Voluntary jazz promotion - community activity or music business?
BA (Hons) Cultural Engineering (1st)
Otto-von-Guericke-University, Magdeburg, DE
Thesis: Music as a service? Redesign of the music industry system for improved customer relations
"Daniela hit the ground running, asked insightful questions, brought fresh and creative thinking and was a safe and unflappable pair of hands."
Tamsin Curror, Communications Manager, Centre for Cultural Value
"Daniela did an amazing job. She understands the needs of artists and audiences, and how to bring them together. Having her on the team made navigating the digital realm so much easier and more joyful. She's a smart thinker, great collaborator and super fun to work with."
Sunny Drake, Artist
"It has been brilliant working with Daniela. She has helped us design events which we have had a brilliant audience response to. Alongside this she has helped us identify medium and longer term ideas to further develop audiences and our work."
David Birchall, Producer, Curious Ear
"Working with Daniela was a great pleasure from start to finish. She is committed, flexible and full of fantastic ideas and insights. As a result of her consultancy we now have an effective audience development and marketing plan that will support the organisation’s work in years to come."
Oliver Carruthers, Executive Director, Soumik Datta Arts
"It was brilliant to have Daniela support our work at the Campaign again this summer, she is always incredibly efficient, organised, creative and brings new insights and ideas to our work!"
Sophie Evans, Marketing & Communications Manager, Family Arts Campaign
Get in touch via:
mail@danielagerstmann.com
![Painting with title 'Rolling Measures [detail]'. Credit John Drew Munro.](https://cdn.sanity.io/images/duswzy06/production/5502fb68f9f21d9920782daaef1a72610395652c-960x960.jpg?w=960&h=960&auto=format)